The Real Nature of Politics and
Politicians
or
America’s System Works,
But Not the Way You Think!
Michael I. Rothfeld
President
SABER Communications, Inc.
101 Washington Street
Falmouth, VA 22405
(540) 371-7077
mir@saberinc.net
Few of the
lectures I give on political technology and campaigning make people
as agitated as this one.
None is more
important.
Simply put,
politics is not about the common good, appealing to men’s better
angels, nor serving our Lord. These may be your motivations. I
pray they are mine. Occasionally, they will be a politician’s
motivation.
Politics is
the adjudication of power. It is the process by which people
everywhere determine who rules whom.
In America,
through a brilliant system of rewards and punishments, checks and
balances, and diffusion of authority, we have acquired a habit and
history of politics mostly without violence and excessive
corruption.
The good news
for you and me is that the system works.
The bad news
is it is hard, and sometimes unpleasant work, for us to succeed in
enacting policy.
There is
absolutely no reason for you to spend your time, talent, and money
in politics except for this: If you do not, laws will be written
and regulations enforced by folks with little or no interest in your
well-being.
The following
pages may challenge everything you thought you knew about politics,
and everything you have been told about politics from your high
school civics teacher to the lead editorial writer in your local
paper to the politics “expert” at a respected organization.
But if you
read carefully and understand, you will become capable of leading a
successful fight for your values.
Politicians, Not Education and Not Public Opinion, Make Policy
The first
mistake most folks make when they set out on a good-faith crusade to
do good is to completely misunderstand their targets.
Sometimes,
activists make the local newspaper or media the target. The
thinking goes, “If we can just get them to understand the problem,
things will change.” It is fortunate that this is not correct,
because the media in the U.S. is overwhelmingly committed to big
government, gun control, and the supremacy of state-controlled
education over parent controlled education.
The fact is
newspapers cast no votes. The national evening news controls no
elections. If this were not true, Ronald Reagan would never have
been President.
An even more
common mistake is to believe that the key to victory is education.
The “education
is the key to political victory” theory claims that if we educate
people as to the problem and the solution, then the elected
officials will fall in line.
Wrong.
Polls show
huge majorities of Americans in favor of parental notification
before a minor has an abortion. Yet the mere mention of the issue
drives most politicians into fits of terror. Similarly,
three-quarters of the American people oppose forced-unionism and
favor Right to Work laws; however, such laws exist in only 22
states.
It is important
to understand the two reasons why the education theory of politics
is a mistake.
First, the
theory assumes no opposing “education” effort. This is rarely the
case.
Polls showed a
majority in California favored education choice, yet the 1992 School
Voucher Referendum lost 2-1 on election day. Why? Because the NEA-teachers’
union bosses and pro-government-school-monopoly forces out-organized
school choice forces, had a more focused message, and spent a lot
more money.
The second,
and more important, reason the “education is the key” theory fails
lies in the nature of politics and politicians.
Policy
in the Margins or Why Grass-Roots Politics Works
What follows
is a generalized breakdown of voting in any given election:
People
|
Percentage for Victory |
| 100%, all people 70% eligible
to vote (excludes aliens, felons, minors)
40% registered to vote (approximately 60% of eligible)
20% vote on election day (50% of registered voters)
7% almost always vote Republican
7% almost always vote Democrat
6% swing
votes
|
50%, plus 1 35%, plus 1
20%, plus 1
10%, plus 1
3%, plus 1 |
Three percent
of the populations plus one voter. Here is where politicians live
and die.
In some local
and state elections where turnout may be only 20 percent of
registered voters, the margin may be far less than three percent
plus one.
The average
politician lives in constant fear of alienating any substantial
portion of this three percent plus one voter he needs in a hotly
contested race to win re-election, or to gain higher office.
What is the
best way not to alienate these voters? Do nothing to make them mad,
which almost always means ... do nothing.
This is why
even when new politicians are elected, little seems to change.
Inertia — or the status quo — is the most potent force in politics.
However, by
mobilizing and directing voters rallying around a specific issue,
you can change the political environment for a politician or even a
group of politicians. One relatively small group can make it more
costly for the politician not to act than it is for him or her to
act as you want him to.
This is what I
mean when I say that policy is made at the margins. Over time, the
number and effectiveness of activists determines political success
or failure.
This is also
why the homosexual lobby, labor unions, and organized groups so
often get legislation they want. They have groups of voters who
can, and will, vote on their issue alone. And they often have
workers and sometimes money to use against any politician who
crosses them.
By becoming a
grass-roots leader, you can, too.
That’s where
the fun, and the danger, begins.
How Politicians React to Pressure
In a better
world, you would mobilize, the politicians would immediately agree
to do everything you want, the policy would be changed, and we would
all live happily ever after.
Of course, it
rarely happens that way.
When a
provision harmful to home-schooling parents was located in the 1994
Education Bill (H.R.6), Mike Farris’ Home School Legal Defense
Association directed some one million calls and letters to Congress
in a three-week period. The amendment to strip out the offending
language passed the U.S. House of Representatives 434-1. Another
amendment by Representative Dick Armey (R-TX) to positively protect
home schoolers passed 374-53.
It was a rout.
The rout
occurred not just because the home schooling community was so
mobilized (though they were) but because they were mobilized for a
very specific purpose, to which there was virtually no organized
opposition.
It was an easy
decision for members of the House of Representatives.
This is not
the case for most controversial issues. It is certainly not true
for any legislation relating to the right to keep and bear arms or
abortion or right to work.
So how will a
politician react to your organized pressure when he knows there is
or is certain to be, organized pressure against your position?
The first
thing the politician will do is try to make you go away without
giving you anything of substance. If he gives you anything of
substance, then those organized on the other side will be mad.
So most
politicians will try to make you quit by intimidation, explanation,
or buying you off.
Many
politicians — especially those used to being treated like royalty
rather than public servants — may try to threaten and intimidate.
Statements such as, “If you ever try something like this again, I’ll
vote against you for sure,” or “I’ll tell the newspaper you’re a
trouble-maker” are not uncommon. A rudely spoken, “I don’t know who
you think you are, but that’s not how we do things here, and no one
will work with you again” followed by a slammed-down phone receiver
is another favorite.
Remember, you
are not running for office. The politician is. Then remember the
three percent plus one voter margin, and double your efforts to
mobilize.
Before long,
even this politician will go to a new tactic.
Most likely, a
politician (whether or not intimidation is attempted) will seek to
placate you by “explaining” what he or she calls “the political
reality.” Sometimes the explanation may be made by a surrogate for
the politician; a member of his staff, a lobbyist or even, in many
cases, a well-known advocate for your issue.
The message
usually takes the basic form of, “I’ve been doing this for a long
time and believe me, I share your concerns but we just can’t pass
that bill right now,” or “even if we could pass what your people
want, the Governor (or President or a judge) will kill it,” or “It’s
the best we could do,” or simply “We’ll lose.”
First of all,
so what? Rome was not built in a day, nor is major policy passed
overnight. Sometimes it may take years. But policy will never
change if politicians never vote on it.
Policy is
changed one vote — one politician — at a time.
Second of all,
the reason this is often true is that politicians succeed in ducking
difficult votes, thus preventing voters from ever knowing exactly
where they stand.
Your job as a
grassroots leader is to convey to the politician your supporters’
insistence on his or her personal, public and on-the-record support
for your position.
Of course, you
do want to pass your legislation (or defeat your opponent’s
legislation), but first and foremost, you want the politician’s
complete public support. As an aside, a commitment in writing is
better than a verbal commitment, and a vote on the most
controversial piece of the bill (not necessarily final passage) is
better than a written commitment.
Private
promises are worthless.
When you have
insisted on the politician’s support for your position, they will
then try to buy you off. Here is where the best grass-roots leaders
fail.
Power and Access and Selling Out
Politics can be
seductive.
The chance to
rub elbows with elected officials, being looked up to by people in
your community as someone in the know, invitations to and
recognition at special events, being quoted in the media, helping to
write “acceptable” compromise language, an appointment to some
committee or task force, or even a paid job in the politician's
office or campaign -- all this could be yours if you become a
grassroots leader. These are the trinkets for which leaders sell
out their political agenda.
Of course,
most everyone thinks he is strong enough, smart enough, and
committed enough not to sell out. Few people are.
Before long,
instead of delivering to the politician the grassroots’ message to
pass or defeat specific legislation, you become the politician’s
representative, telling grass-roots activists what they must settle
for.
Right now,
today, decide whether you want access or power.
Access is
calling a politician and having him take your call. He listens to
what you want, and may or may not do it. It is what most grassroots
leaders end up settling for. This is the way most non-controversial
(e.g. business accounting before Enron) and high-interest versus
low-opposition (e.g. farm subsidies) political business is done.
Power is the
ability to tell a politician what you want, and either get it or
deliver substantial pain (maybe even get a new politician) at the
next election. This is the ONLY way ideological, controversial
legislation can be passed or defeated (e.g. abortion, guns or
homosexual special rights).
Again, I urge
you to remember the three percent plus one voter.
You and your
grassroots group may be able to single-handedly bring the politician
down. Or perhaps you will be one of a handful of groups organizing
at the next election.
No matter
what, you will make it harder for the politician to win re-election,
costing him extra time and money.
If the
politician loses, every other elected official will fear you and
your group.
If the
politician wins, he (and other politicians) will remember the extra
pain you caused him. And he will know you may do it again or
worse. When you return to continue fighting for what you believe
in, you will find him and his colleagues more willing ... and
surprisingly, sometimes more gracious (though do not count on the
latter; personal pleasantness is cheap coin).
As the late
Everett Dirksen said, “When I feel the heat, I see the light.”
Winning in the Long Run
There is a
great deal more I could tell you.
** How to
recruit for your grassroots organization.
** How best
to communicate with politicians.
** The
differences between offensive and defensive legislative strategies.
** Choosing
a leader who is an elected official (Hint: Be very careful).
** When
and how to use the media.
** The best
ways to raise money for the short-term and the long-term.
But what I
would like to close with is the importance of taking a long-term
approach to fighting for your values.
If you
remember from the beginning of this article, I said the good news is
that the system works.
I hope by now
you see what I mean. Namely, the politicians are still subservient
to the people who elected them ... to you and me.
However, most
of the time, a fight to really make a difference may take years.
This is especially true the further from local politics you get.
It’s true Mike
Farris and the Home School Legal Defense Foundation won the battle
for home schoolers in the U.S. Congress in just a few weeks as
described above. But Mike Farris spent years building his
organization of home schoolers. More importantly, as I noted, there
was little or no opposition to the mobilized home schooling force.
Since then, in
fights to pass any kind of school choice -- much more, a full tax
credit -- the results have been very different. In fact, President
George W. Bush easily abandoned the conservative opposition to
federalized education and passed the No Child Left Behind Act with
overwhelming Republican support. The size and effectiveness of the
advocates of bigger government schools dwarfs the those of us who
are committed to school choice.
When you first
start out, expect not to be taken seriously; especially if you
insist upon principle and refuse to compromise or to be bought off.
The key will
be for you and your grassroots activists to aggressively make
politicians pay a price for their failure to pay attention to their
constituents (you and your group). Every year, every session of the
legislature, you must return pushing for your principles. And every
election, you must cause pain to as many politicians as possible;
starting with those who claim to support your cause, but vote and
act in opposition.
At the same
time, you should be continually recruiting more members, raising
more money, and expanding the areas in which you are active.
By doing this,
you can win in the long run.